The B2B Customer Journey Blueprint

A practical guide for designing, automating, and governing growth-driven customer journeys across modern B2B teams.

Who this is for

  • B2B marketers managing complex funnels

  • Marketing Ops / Lifecycle / Growth roles

  • Consultants working with automation, CRM, or journeys

  • Teams using HubSpot, Salesforce, or similar stacks

What’s inside

  • Journey design frameworks tied to business intent

  • Guidance on infrastructure, data, and automation layers

  • Real-world examples from EdTech, SaaS, and B2B environments

  • Measurement, drop-off diagnosis, and governance principles

About the author

Natali Eldor Goldstein is a marketing operations and data analytics professional with over 15 years of experience working across B2B marketing, automation, and customer journey management.She specializes in structuring cross-channel marketing campaigns, defining clear specifications, and connecting strategy, execution, and measurement into a coherent holistic picture that advises strategy.Her work focuses on helping marketing teams reduce complexity, improve operational clarity, and make data-driven decisions at scale.

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